Join thousands of Canadians and make the choice for all those living with an intellectual disability.

Let's Turn Canada Yellow in support of #NOGOODWAY Day!

ABOUT THE CAMPAIGN

motionball for Special Olympics is empowering Canadians to lead with kindness and inclusion through the #NoGoodWay campaign – our national anti-bullying movement supporting Special Olympics athletes and all individuals with intellectual disabilities.

We’re calling on Canadians to end the casual and harmful use of the R-word (retard) in everyday language. Words matter. Choosing inclusive language creates safer, kinder spaces for thousands of Canadians living with intellectual disabilities.

For the last 11 years of the #NoGoodWay campaign, millions have heard the message and thousands have pledged their support online. But the work isn’t done – the R-word still appears millions of times each year online and still in daily conversations.

Let’s change that.

Together, we can build a more inclusive Canada –
one conversation, one unified voice, one pledge at a time.

Join The Challenge

On November 19th, Canadians will turn the country yellow to celebrate inclusion and kindness.

how to get involved on November 19th

  • record a video

    Grab a friend, wear yellow or motionball gear, and pull out your phone to record a video at home or in your community to showcase your support. What to say: "In [your community], there’s #NoGoodWay to use the R-word."

  • share on social media

    Post your video online between November 5–19 and tag @motionball on Instagram, Facebook, LinkedIn, or TikTok. Don't forget to reshare motionball's Hero Video on November 19th! Use hashtags: #NoGoodWay, #motionball, #MakeTheChoice, #UseYourVoice

  • invite others

    Encourage your friends and family to join the inclusion revolution and show how your community supports the #NoGoodWay movement. Phone, text and email your networks asking them to create their own videos, share motionball's posts or TAKE THE PLEDGE.

take the pledge

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OUR IMPACT

12.7M
Uses of the R-word online in 2024 *
21,000+
Canadians have taken the pledge to end the use of the R-Word
49,000+
Breaking down barriers on behalf of Special Olmypics Athletes and all Canadians living with intellectual disabilities
* 2024 NGW Signal Report. Prepared by CIMORONI. Nov. 2024

SOCIAL MEDIA TOOLKIT

Visit us on social media and share our official national videos. Add your own videos and post those on your own account. Let’s turn those feeds Yellow!!

Right-click or long-tap our pre-made graphics below – perfect for your posts!

Don’t forget to use our hashtags: #NoGoodWay, #motionball, #MakeTheChoice, #UserYourVoice

STORIES

In-Feed

WATCH THIS

#NOGOODWAY CHAMPIONS

Other Ways to Get Involved

AT WORK

  • Turn your office yellow for the day

  • Feature #NoGoodWay in your company newsletter

  • Host an internal event (yoga, bake sale, or visit from a Special Olympics athlete)

ONLINE

  • Reshare the national hero video

  • Tag your local #motionball chapter

  • Highlight your community’s involvement

Connect with motionball to hear more about how to get your business involved in the campaign!

WHO ARE WE? MOTIONBALL!

motionball is a national not-for-profit organization that raises funds and awareness in support of the Special Olympics Canada Foundation.

motionball hosts more than 50 annual events in 19 cities and on 30 University campuses across Canada, bringing together students, young professionals and local Special Olympics athletes in fun and inclusive settings. Founded in 2002, motionball is proud to have donated over $20 MILLION (net) since inception.

The #NoGoodWay Campaign was created by motionball in 2014 with the ultimate goal of eliminating the casual and negative use of the R-Word in everyday conversation.