motionball for Special Olympics is empowering Canadians to lead with kindness and inclusion through the #NoGoodWay campaign – our national anti-bullying movement supporting Special Olympics athletes and all individuals with intellectual disabilities.
We’re calling on Canadians to end the casual and harmful use of the R-word (retard) in everyday language. Words matter. Choosing inclusive language creates safer, kinder spaces for thousands of Canadians living with intellectual disabilities.
For the last 11 years of the #NoGoodWay campaign, millions have heard the message and thousands have pledged their support online. But the work isn’t done – the R-word still appears millions of times each year online and still in daily conversations.
Let’s change that.
Together, we can build a more inclusive Canada –
one conversation, one unified voice, one pledge at a time.
On November 19th, Canadians will turn the country yellow to celebrate inclusion and kindness.
Grab a friend, wear yellow or motionball gear, and pull out your phone to record a video at home or in your community to showcase your support. What to say: "In [your community], there’s #NoGoodWay to use the R-word."
Post your video online between November 5–19 and tag @motionball on Instagram, Facebook, LinkedIn, or TikTok. Don't forget to reshare motionball's Hero Video on November 19th! Use hashtags: #NoGoodWay, #motionball, #MakeTheChoice, #UseYourVoice
Encourage your friends and family to join the inclusion revolution and show how your community supports the #NoGoodWay movement. Phone, text and email your networks asking them to create their own videos, share motionball's posts or TAKE THE PLEDGE.
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Visit us on social media and share our official national videos. Add your own videos and post those on your own account. Let’s turn those feeds Yellow!!
Right-click or long-tap our pre-made graphics below – perfect for your posts!
Don’t forget to use our hashtags: #NoGoodWay, #motionball, #MakeTheChoice, #UserYourVoice
motionball is a national not-for-profit organization that raises funds and awareness in support of the Special Olympics Canada Foundation.
motionball hosts more than 50 annual events in 19 cities and on 30 University campuses across Canada, bringing together students, young professionals and local Special Olympics athletes in fun and inclusive settings. Founded in 2002, motionball is proud to have donated over $20 MILLION (net) since inception.
The #NoGoodWay Campaign was created by motionball in 2014 with the ultimate goal of eliminating the casual and negative use of the R-Word in everyday conversation.