Join thousands of Canadians and make the choice for all those living with an intellectual disability.

Let's Turn Canada Yellow in support of #NOGOODWAY Day!

ABOUT THE CAMPAIGN

motionball for Special Olympics is empowering young Canadians to lead with kindness and inclusion through the #NoGoodWay campaign. #NoGoodWay is motionball’s anti-bullying campaign in support of Special Olympics athletes and all those living with intellectual disabilities.

This campaign promotes the use of inclusive language with a goal of ending the casual and negative use of the “R-word” (retard) from everyday conversations.

By choosing kindness and inclusion, you can join tens of thousands of Canadians to create safer & more inclusive environments for the 1 in 10 Canadians living with intellectual disabilities. This is just the beginning of the #NoGoodWay journey. Together, we can create a more inclusive Canada!

Each year, millions of Canadians hear our messaging from coast-to-coast and thousands of Canadians agree to pledge their support online.

11 years is just the beginning of the #NoGoodWay journey and there is still more work to do with millions of uses of the r-word occurring online every year. Let’s keep spreading the campaign and end the negative use of the R-word once and for all.

Together, we can build a more inclusive Canada –
one conversation, one unified voice, one pledge at a time.

Join The Challenge

On November 19th, Canadians will turn the country yellow to celebrate inclusion and kindness.

how to get involved on November 19th

  • record a video

    Grab a friend, wear yellow or motionball gear, and pull out your phone to record a video at home or in your community to showcase your support. What to say: "In [your community], there’s #NoGoodWay to use the R-word."

  • share on social media

    Post your video online between November 5–19 and tag @motionball on Instagram, Facebook, LinkedIn, or TikTok. Don't forget to reshare motionball's Hero Video on November 19th! Use hashtags: #NoGoodWay, #motionball, #MakeTheChoice, #UseYourVoice

  • invite others

    Encourage your friends and family to join the inclusion revolution and show how your community supports the #NoGoodWay movement. Phone, text and email your networks asking them to create their own videos, share motionball's posts or TAKE THE PLEDGE.

take the pledge

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OUR IMPACT

12.7M
Uses of the R-word online in 2024
21,000+
Canadians have taken the pledge to end the use of the R-Word
615,000
Breaking down barriers on behalf of 1 in 10 Canadians living with intellectual disabilities

SOCIAL MEDIA TOOLKIT

Visit us on social media and share our official national videos. Add your own videos and post those on your own account. Let’s turn those feeds Yellow!!

Right-click or long-tap our pre-made graphics below – perfect for your posts!

Don’t forget to use our hashtags: #NoGoodWay, #motionball, #MakeTheChoice, #UserYourVoice

STORIES

In-Feed

#NOGOODWAY CHAMPIONS

Other Ways to Get Involved

AT WORK

  • Turn your office yellow for the day

  • Feature #NoGoodWay in your company newsletter

  • Host an internal event (yoga, bake sale, or visit from a Special Olympics athlete)

ONLINE

  • Reshare the national hero video

  • Tag your local #motionball chapter

  • Highlight your community’s involvement

Connect with motionball to hear more about how to get your business involved in the campaign!

WHO ARE WE? MOTIONBALL!

motionball is a national not-for-profit organization that raises funds and awareness in support of the Special Olympics Canada Foundation.

motionball hosts more than 50 annual events in 19 cities and on 30 University campuses across Canada, bringing together students, young professionals and local Special Olympics athletes in fun and inclusive settings. Founded in 2002, motionball is proud to have donated over $20 MILLION (net) since inception.

The #NoGoodWay Campaign was created by motionball in 2014 with the ultimate goal of eliminating the casual and negative use of the R-Word in everyday conversation.